The Key to Clicks: Branded Links in Your Bio for Social Media Success
A social media profile’s bio link is a powerful piece of engagement real estate that influencers and small businesses leverage to convert followers and customers.
Using a link in bio solution allows you to maximize this space by consolidating all your links in one spot and creating an easy-to-use landing page.
Make it Relevant
Branded links, such as those from Linktree, have a lot of advantages over standard URLs, especially regarding social media bios. They provide a more recognizable call to action and can increase click-through rates by up to 39%. But what is Linktree? Experts mentioned that using this app on your website also allows you to use custom branded tools and add ecommerce or mailing list integrations.
In addition, branded links can help you boost your profile’s authority and trust by indicating to users that the content they will be taken to is related to your business or brand. This can add credibility to your message and encourage people to take the next step, whether buying a product or signing up for your newsletter.
Make it Easy
Most influencers, small businesses, and enterprises want to drive their audience towards a specific page, whether the product page, a content page, or another important landing page that will help them convert more followers into clients or customers.
While most social media platforms offer the option to add a link in your bio, it can be difficult for some accounts to get creative with it. This is especially true for Instagram and TikTok, which don’t allow you to include a link in your post captions.
That’s where branded links come in handy. These clickable links lead to a custom landing page where you can host multiple calls to action in one place. You can also customize the page to reflect your branding visuals and message. These links are an excellent way to escape your bio’s limitations and direct your social media audience to the pages you want them to see.
Make it Visual
Whether you are an influencer, small business owner, or freelancer, your social media following isn’t just a number – it’s a community of potential customers. That’s why it is important to make it as easy as possible for them to take the next step and become clients or subscribers.
You can direct followers to the page that fits their needs by leveraging visual branding with a branded link in your bio. This can be your website, an online course, or even an email newsletter that offers a special promotion! Unlike regular links, which are clunky and difficult to fit in your bio, a branded link uses a shortened URL that opens up to an external landing page, complete with a selection of call-to-action buttons. With a free account, you can add unlimited links and personalize them with your branding to create an impactful user experience.
Make it Shareable
The branded link shares the URL of the specific piece of content, reassuring users that they’re clicking on the correct link and can trust the publisher. This contributes to building brand credibility and increasing CTR.
Using a branded link in your bio allows you to create links that can lead to different pages and products based on your audience’s needs and interests. Many brands and influencers utilize this feature to drive traffic to their website, blog, or product pages.
The key to success on social media is to deliver value for your followers and direct them where they need to go. Sharing a link in your bio is a crucial part of this process, and it can be complemented by post captions, profile buttons, stories, ads, and cross-posts on other social platforms to get your message out. This ensures your audiences can find the information they need and convert them into paying customers.
