Why Your Domain Authority Checker Is Missing the Mark (And How You Can Fix It)

For a long time, entrepreneurs have had to put up with the tyranny of misleading domain name checkers. A domain authority checker is supposed to give you an idea of your website’s value, but do they really do that? For that matter, do they really have any authority?

There are a lot of tools and methods that can be used to find out the domain authority of a website. However, the most accurate is not the most convenient, and most people usually use the most accessible tool. But some of these tools are incorrect, and you’re not getting the whole picture.

What Is Domain Authority?

Domain authority is a ranking metric that measures the strength of a domain’s links to other sites. This can be measured by looking at the number of links pointing back at your site and comparing it to other sites in your industry or niche.

Search engines use domain authorities to determine how well-ranked a particular website is within search results. The higher a domain’s authority, the better its chances of appearing higher on SERPs (search engine results pages).

Why Does Your Domain Authority Checker Miss the Mark?

A few things can go wrong with your domain authority checker and cause it to give you wrong information.

  • The first thing that can go wrong is that your domain authority checker may not consider the quality of your links. If you have weak links on your site, it will negatively impact your domain authority.
  • Secondly, your website might get indexed by Google before other search engines have crawled it. This will cause a lower rating for your domain authority because Google considers what other search engines have indexed so far.
  • Finally, if you have recently changed something on your website, like adding an image or changing a link, this may also cause problems with your domain authority checker.

How to Fix Your Domain Authority Problem and Get the Most Accurate Score

There are several ways to fix these problems with a domain authority checker.

  • Look at total links, not linking domains: A good way of assessing whether or not you should make changes would be by looking for opportunities where people have linked their content using keywords relevant to yours. 

For example, suppose someone is talking about how great Amazon Prime is and uses “Prime” as part of their title tag (or even just mentions “Prime”). In that case, this might be an opportunity to get more traffic from potential customers who might now be interested in signing up for the service!

  • Compare your site data to other metrics: compare data from your site with various metrics, like total links or social media shares. Similarly, you can compare the number of links from different domains.

If specific data seems confusing, it might be because you’re comparing apples with oranges: one metric doesn’t necessarily speak well for another. A good example would be comparing the number of links coming from one domain (e.g., Google) against another’s total link count.

While the numbers from the two domains might be high, one could point towards more quality content and better SEO practices – or vice versa!


Tools that measure link authority can become misused and misinterpreted by their users, ultimately creating more harm than good. Even though it doesn’t seem like it, domain authority is a fundamental metric. While it is not the end-all-be-all of SEO, it is definitely an essential part. Get a reputable domain authority check to get an up-to-date, clear picture of your site’s performance and stay ahead of the competition.


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